Link Lounge:
The Lossless Image
Here’s a simple analogy that made me think differently about digital infrastructure. Imagine you have a digital image. You open it, save it, compress it, save it again—and over time, you can lose information.
Now imagine doing that with an infrastructure asset that is supposed to last for decades. That is the challenge Greg Demchak of Bentley Systems raised in our conversation about digital lineage.
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
Peggy’s Blog:
Residential Construction at a Crossroads
The residential construction market is sending a message, and it is one we should pay attention to: We cannot build the future of housing the same way we built the past.
The latest numbers from the NAHB (National Assn. of Home Builders) make the challenge clear. New single-family home sales fell 10.5% in July to a seasonally adjusted annual rate of 607,000—the slowest pace since the beginning of the year. Sales were also down 6.3% from a year earlier. NAHB says single-family home building is on track for a second consecutive annual decline in 2026.
Laura’s Blog:
Construction: The Happiest Industry?
For years, construction has had an enviable title: the happiest industry in the workforce. That might sound surprising at first. Construction is hardly synonymous with easy work. Long hours, tight deadlines, unpredictable conditions, and an ongoing battle for skilled talent are all part of the job. But the industry has had something working in its favor: people have had work to do—and plenty of it.
Strong project backlogs and job security have helped construction consistently outperform other industries on employee happiness. And, according to BambooHR’s latest Employee Happiness Index, construction is still sitting at the top.
Looking to sponsor an upcoming segment of The Peggy Smedley Show? Check out the exciting topics planned for the coming months and send your ideas to [email protected].
October: How to Secure Your Data
November: Construction Connectivity Trends to Watch