Transcript 0:00 Talk to me. Information, news, and entertainment on demand. summarywestradio.com [upbeat music] 0:14 Welcome to The Peggy Smedley Show, the voice of IoT in our connected world, with your host, Peggy Smedley. [upbeat music] Hello, listeners, and welcome back to The Peggy Sledley Show. 0:27 My final guest today was on the show a few weeks back, but we never had a chance to really completely go through all the research he has conducted. 0:35 So please join me in welcoming back Phil Raynaud, executive director of the Risk Institute at the Ohio State University. Phil, welcome back to the show. Thank you, Peggy. Good to be back. 0:48 So Phil, we have much more to discuss because we need to keep our roads safe, but more importantly, I want you to finish talking about why you conducted all the research you did on distracted driving and why now and, uh- Yeah... 1:04 some of the crazy numbers you did is just crazy. [laughs] But, uh [laughs] Lot, lot of crazy numbers. I mean, you know, we first got into this about a year ago, and it was, it was pretty observational on our part. 1:15 As we're kinda navigating the roads, uh, around, uh, Ohio and other states, it became quite apparent that, uh, the people are really distracted. 1:25 And distraction doesn't necessarily mean just the cellphone, but the cellphone is, is clearly one of the, uh, one of the leading indicators. 1:33 So that's kinda got us started on looking at, so what are the kind of predominant, uh, activities going on here and came upon a study that talked about, um, speeding, running a red light, or texting while driving. 1:49 And they looked at a number of different segments. It looked at age stratas between sixteen to seventy-five plus. 1:56 And unbelievably, what we found is that about ninety percent of drivers in the nineteen to twenty-four-year-old bracket agreed that they had sped in the last thirty days, and that's defined as ten miles over the speed limit, had run a red light or texted while driving. 2:16 A-and it's, it's shocking that, uh, that that is, uh, is so high. 2:22 And, you know, further expanding on that, we looked at kind of millennials between millennials and others, and found that about sixty percent of the millennial group said they sent a text, an email while driving. 2:36 So in, in addition to that, fifty percent said they've run a red light when they could have stopped safely, 2:44 and another twelve percent said that they exceeded the speed limit ten miles or over in a school zone, which is shocking in and of itself. One, they don't have kids. So with that- Wait, wait. Mm-hmm. 2:58 Let me just say this. Excuse me. Just say this, Phil. Sure. One, they don't have kids while they're running through school zones, and two, you guys don't have red light cameras there. 3:05 So I've just f-solved two problems for you there, you know? Yeah. There we go. Mind them about, you know. [laughs] There we go. But go ahead. 3:12 So, you know, it, it kind of forced us to say we need to go much deeper in this. So we started looking at kind of four areas of, of focus, uh, at the Risk Institute. 3:23 So we looked at a legislative initiative, we looked at a behavioral initiative, we're looking at a technology initiative, and lastly, we're looking at an urban planning and design initiative. 3:35 So those four spheres, as we call them, make up the, uh, the work that we're doing here at the Ohio State University Risk Institute on distracted driving. So that's interesting. Now, interestingly enough on... I'm sorry. 3:48 Well, no, I would-- Sorry, just quickly interrupting. The urban planning. Now, that's the- Mm-hmm... 3:53 first time I've ever heard anyone talk about looking at urban planning as a way to attract-- to look at distracted driving. Yeah. So you're gonna have to focus on that a little bit. And I think we are one of one in... 4:02 Yeah, we are one of one in that space in that because, um, we believe that, uh, how roads are designed can have a significant impact on, um, on making a dent here. 4:13 In other words, um, rather than building straight roads through towns, and we've got a couple of examples, uh, one New Albany, Ohio, and the other Dublin, Ohio, where both of those towns have focused, uh, quite, um, you know, similarly in their path in terms of how they build new roads. 4:32 New roads are built with curves in them. Uh, they're putting more roundabouts, which aren't new in traffic control. I mean, you can go back to Europe and see roundabouts, uh, for, for quite some time. 4:44 But that moves the traffic around. It also slows the traffic down and forces people to pay attention. Uh, in addition, they're looking at how landscaping can impact, um, that road. 4:56 So planting more trees, additional landscape materials would have a way of, of creating an optical illusion that creates a narrowing road, which will force people to slow down and pay more attention. So it's early work. 5:10 We're actually about ready to just begin, uh, additional work on that, which, uh, we hope the environment and how does a build environment, we call it, affect frequency and severity of motor vehicle crashes. 5:26 So is that also gonna be- That work, uh, will be underway this summer. Will that also affect the psychological and the behavioral data that's associated with that then, that what you'll be able to pull out of that? 5:37 We hope so. Yeah, we hope so. We hope that the psychological and behavioral data kind of also align with that quite well. So I didn't mean to interrupt. F-finish on. No. No. 5:48 But I found that very interesting because we've never heard that before, someone really talking about that. We've heard about why we wanna stop it, but that's very intriguing to look at a- Yeah... 5:56 whole nother aspect of the way we're, we're trying to change our driving habits.It is. I mean, uh, we think, we think this is perhaps the most powerful, uh, of the four, uh, spheres in that it's action-oriented. 6:10 And we can then, you know, use some real-life case examples because we'll have a before and after scenario, so we'll know the frequency and severity of accidents in those particular areas. 6:22 And we can then measure them against, uh, accident frequency and severity once the road improvements and design changes have been made. 6:31 So we can look at one-on-one and, and so we're pretty excited about that, and we've got some really good use case examples, uh, right, right in our own backyards. So looking at that, right- So the, the... Mm-hmm. 6:43 I'm sorry. I just quickly want to say, in looking at that, when your original research, you found it was the younger group that was... When we talked the last time, it was the- That's correct. 6:53 Now- Nineteen to twenty-four. Nineteen. Okay, I was gonna say sixteen. Nineteen to twenty-four. You were looking at that because that will slow them down. 7:01 Is that also going to impact what you just said, going through red lights? Because in the roundabouts you typically don't have red lights, but that will slow them down- That's right. -in... 7:10 'cause you just talked about going through, um, school areas. But that'll actually change some of that driving kind of way of where they are in communities. 7:20 It should, because as they're, as they're in the communities, again, the school zones and traffic control signals, et cetera, um, you know, these, these, um, urban planning changes, uh, we hope are gonna have a, a quite, you know, important and dramatic impact on, uh, on driving styles and, uh, and behavior. 7:42 So that, that will come out most likely at the end of the summer, like in late August, early September. 7:49 Um, so we're, we're kind of excited to keep that going and, uh, and, and take this in a different direction than most perhaps have to date. L-looking at the rest of your research, what's been the... 8:03 We've got about a minute and a half here. What's been the most- Mm-hmm. -profound things you, you were really pleased with that came out of the study? Yeah. 8:11 I mean, I think what came out of the study, and, and it's one that, that is, is quite interesting to us, and that is there's a, there's a, a overestimation, I guess, in about sixty-eight percent of our initial respondents reported that they're a better than average driver. 8:29 Okay? Um, but [laughs] statistics are showing that perhaps they're a bit more overconfident than they should be, um, because there's, there's an underestimation of distracted driving. 8:42 People just don't see it as risky behavior. They view themselves as, um, "I'm a great driver. I'm a good driver. 8:50 This isn't gonna happen to me, so therefore, because I'm a better driver, then I can do these riskier things." 8:57 And, and that's, that's kind of this overconfidence aspect of, of this, um, of this, this challenge is, um, is a tough one to kind of get, um, get some change going around, 'cause you've got to change that behavior, and it's gonna take a multi-pronged training approach to it. 9:17 And we feel that working in the sixteen to twenty-four category, so before real bad habits are set in, that we can influence some of those behavioral changes with, um, you know, observation training and- I love it. 9:31 So we're out of time. Okay. We're out of time. Phil Reynaert, executive director of the Risk, Risk Institute at Ohio State University, thank you so much for your time today. We appreciate it. Thank you, Peggy. Take care. 9:43 All right. Remember, listeners, we are broadcast live every Tuesday at twelve PM Central. As always, this is The Peggy Smedley Show, the podcasting voice of IoT and relevant technology. 9:53 And remember, with great technology comes great responsibility. Have a great week. [upbeat music] With great technology comes great responsibility. 10:05 Follow Internet of Things tech expert and futurist Peggy Smedley, repeatedly ranked as a top IoT and M2M influencer. 10:13 Go to peggy_smedley on Twitter for her take on the latest tech news and lively interviews with other industry insiders on her weekly radio show. Visit twitter.com and search for peggy_smedley to follow her today. 10:27 [upbeat music] Video consumption is on the rise. So to reach this audience, Constructek magazine created Constructek TV. 10:39 Constructek TV helps construction professionals leverage emerging solutions to better their business. Tune in to constructek.tv to catch the latest show on the first and third Tuesday of each month. 10:50 Like, view, and subscribe to constructek.tv. 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