Transcript 0:00 [on-hold music] Talk to me. Information, news and entertainment on demand. WUS radio.com. 0:11 [upbeat music] Welcome to The Peggy Smedley Show, the voice of IoT in our connected world with your host, Peggy Smedley. [upbeat music] Hello, listeners, and welcome back to The Peggy Smedley Show. 0:26 When it comes to navigating her way through the IoT, my final guest today has a keen eye for innovation as well as business opportunities. 0:35 Her work at several high-profile organization has enabled her to become a master strategist in order to drive further adoption of wireless and connected solution. 0:46 It's certainly my pleasure to welcome Leanne Ryals, co-founder and COO of Able Device. Leanne, welcome to the show. Pleased to be with you today and, and with your listeners. Um, certainly am looking forward to our chat. 1:02 Well, it's my pleasure, and congratulations being named a woman of MtoM. You've certainly earned it all these years being in the, the industry and all the things you do. Well, well, thank you. 1:12 Um, you certainly have been a, a mentor along the way with, um, your leadership in, in the space, and I, I certainly am very honored to be on this year's list. 1:20 Well, thank you very much for everything you just said as well. So let's talk about it. I think of, of many of the women who know the space and have been around, you certainly do. 1:29 So let's talk about the company that you helped, uh, co-found because Able Device and you and Roger Dewey, I think the two of you know the space, you know the players, you know what the market needs. 1:41 Um, talk a little bit about your company and how you started this because I think it's a great vision when a female who understands MtoM and, and, and knows the players, and I always like to use the expression, that kinda knows where all the bodies are buried. 1:55 [laughs] Um, but you, you, you kinda have that vision of what the industry needs a little bit. So let's talk a little bit about what you're doing there. Well, certainly. 2:04 Um, you know, Able Device, our, our whole team, um, Roger brought us all on board as, as co-founders. 2:09 He's the, the visionary, and, um, we had all worked together for many years, um, back when before IoT was even a, a term, back when it was machine-to-machine. And we, um, we worked together. 2:22 We saw a lot of the same problems happening over and over again, and it all revolved around there being a lack of standard, so much customization needed. And in the consumer space, um, there were standards there. 2:34 I mean, you could have app stores, and it just seemed so much, um, quicker and, and we really wanted to find out how to make, um, life easier for customers, how to, to get innovation out there faster, and it really revolved around 2:50 trying to get a standards-based, um, initiative out there. 2:54 And, and that's where Able Device was born, was out of standards and the need of standards to be able to reduce time to market, reduce, um, the cost involved, get innovation out there faster, and also to have something that could be applied across the board at a mass scale for both deployed devices and, and new devices. 3:13 So we're all about standards and, and getting something that solves problems and real problems out there, um, for our customers. We wanna see efficiency. We wanna see revenue opportunities. 3:26 We wanna see improved quality, and that's all, um, what we're about here at Able Device, is getting those, those benefits out to, um, to customers all throughout the value chain. 3:36 So when you look at that and you, and you guys all come together as the market, how has the market really reacted to what you guys bring to the market? And is it different than the things that are out there? 3:46 I mean, you're talking about a standards base. So I, I assume there's... people feel good about it, other people not so happy. H-how's the reaction been in general? Well, sure. It's, it's been a long journey for sure. 3:57 Um, in the, the early days, um, we were trying to sell the full vision and, um, people thought it were-- it was interesting. 4:06 But over time, when we got out there, we talked to more customers, we really broke down the offering into usable, um, use cases that people could identify with, the conversation is, um, is much easier now. People get it. 4:19 When we're out there talking to network operators, I mean, they, they're coming up with new use cases, new ways to apply it, and they're starting to head down the road toward our complete vision of, you know, say, being able to host apps on the SIM, um, and more of a, a, a, 4:38 a visionary role down the, down the future, um, down the road. And so just by breaking it down in, in chunks to say, "Okay, let's solve some problems. Let's look at how we can make networks more efficient. 4:50 We can increase revenue for you. Um, we can improve quality." And so now that these are out there, the wheels are starting to turn, and we're getting great reception. Um, our pipeline is building. 5:02 Um, we've been very pleased to announce, um, pilot, um, customer core that was announced back, um, earlier this year in conjunction with Mobile, Mobile World Congress. 5:13 Um, Emnify, um, we're doing great things with them with, um, our security use case. So those are two publicly announced, um, customers that are, are working with us. But certainly, um, our pipeline is filling up. 5:28 We've got lots of folks that are testing the solution and, um, we're doing a lot of great things and seeing a huge amount of interest, um, from players around the world. 5:37 So does that mean like now you're getting the MNOs to starting to embrace what you're doing and they're seeing that- Absolutely. -this is something that's a possibility? Yeah. Absolutely. Yeah. 5:46 So is that-- That's been a challenge then to get them to see the possibility of working in an open kind of environment when you talk about a standard then. Well, in the beginning it was very visionary. 5:58 And then when we started, um, talking more and, and breaking it down, um, into usable use cases and actually solving problems that they're having today, rather than saying, you know, "Look at this great thing that we can enable you to offer in the future," um, that has naturally come to fruition as the conversations have taken place. 6:16 But starting out with-Um, some basic use cases, you know, how can we, you know, it's Business one oh one, how can we solve a problem that, that you're having? 6:24 Um, some of the typical use cases that we're finding that are most, um, resonating most frequently with mobile network operators, um, one would be, um, Find It, for instance. 6:35 Um, that's a, a use case that we use that relates around efficiency. 6:40 Um, so you have a common problem where an IoT device isn't reporting into a server, you know, could the issue be with the application, could it be with network connectivity? 6:48 So our technology, SIMbay, which resides on SIM cards, that's the only standard component, um, in the mobile network, and it's highly secure. 6:58 We basically are residing, um, a small piece of software, an applet, on the SIM card, and we're able to provide, um, use cases such as Find It that solves real problems, um, for these folks. 7:12 And- So I'd imagine that's the big question that comes up, though, as you just described, the security issue, because I would think that's where people start to beg the question about how secure is something like this when you think about everything being hacked and the Internet of Things. 7:27 Everyone's wondering, where's the security breach going to happen? So you're actually answering some of that issues about security then. It's... 7:36 We reside in the third secure level, the most secure level of the SIM card, and it's virtually unhackable. 7:45 I mean, the, the network operators trust the SIMs, um, for identity authentication on their network, and it's been a truly underutilized resource for all these years. 7:56 And that's what it's been used for, is authentication, um, on the network. And so we're buried deep inside the SIM card, um, and that's where our, our software lives. So essentially, 8:09 what we're putting out there is as secure as you can get in, in today's world with, um, with our technology. 8:15 So security is, is something that we definitely, um, have under control and we feel very good about, um, because we're helping to take this underutilized resource, which is essentially a SIM, um, which is a CPU, um, and we're, we're making it become, um, from a commodity into actually the forefront of the solution by providing tools, by providing, um, revenue opportunities, solving problems with network, and also allowing them to increase their revenue quality and efficiency through this small, lightweight applet that goes in the most secure area of the SIM card. 8:54 Well, Leanne, I know this, we're out of time, but I know it's your past experience and your vision, I'm sure is what's made Able right now, Able Device, become so successful. Thank you for being with us. 9:05 I hope you'll come back and we'll talk more about, you know, your vision for the future in IoT, but thank you so much. Thank you. 9:11 I appreciate the time and the opportunity, and, um, I look forward to seeing you at the dinner later this month. That's... I'm looking forwarding w-- at looking forward to seeing you as well. Thanks again. 9:20 All right, take care. Thank you. Bye-bye. Thank you. You know, listeners, if you wanna learn more about Able d- Able Device, you can go to abledevice.com. But that's all the time we have for today. 9:29 As you always know, you can learn anything more about what we do. We broadcast live every Tuesday at twelve noon Central. You can tweet at me, @peggy_smedley, and I hope you enjoyed this week. 9:42 And we've got all month long talking to these great women who have great vision for the IoT, and you can check everything out at connectedworld.com and the full list of all these amazing women, or you can listen to them at peggysmedleyshow.com. 9:54 As always, this is The Peggy Smedley Show, the voice of IoT. With great technology comes great responsibility. [upbeat music] With great technology comes great responsibility. 10:05 Follow Internet of Things tech expert and futurist Peggy Smedley, repeatedly ranked as a top IoT and M2M influencer. 10:13 Go to peggy_smedley on Twitter for her take on the latest tech news and lively interviews with other industry insiders on her weekly radio show. Visit twitter.com and search for peggy_smedley to follow her today. 10:27 [upbeat music] Video consumption is on the rise. So to reach this audience, Constructek Magazine created Constructek TV. 10:39 Constructek TV helps construction professionals leverage emerging solutions to better their business. Tune in to constructek.tv to catch the latest show on the first and third Tuesday of each month. 10:50 Like, view, and subscribe to constructek.tv, bringing dynamic video to construction. [upbeat music] Signal to noise, an electronic term with new relevance on the internet. 11:05 Connected World Media cuts through the noise of data overload and finds you the signal of important information, information that will keep you current and aware of context in the Internet of Things. 11:16 Peggy Smedley shares her insights on The Peggy Smedley Show and in Connected World Magazine, all online at connectedworld.com. 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