Transcript 0:00 Talk to me. Information, news and entertainment on demand. WUSradio.com. 0:10 [upbeat music] Welcome to The Peggy Smedley Show, the voice of IoT in our connected world, with your host, Peggy Smedley. [upbeat music] Hello, listeners. Um, welcome back to The Peggy Sledley Show. 0:26 My first guest today holds a degree in manufacturing engineering from Boston University. In his current role, he's responsible for application integration, data integration, and business automation products. 0:38 Please welcome Ken Johnson, senior director, product management at Red Hat. Ken, welcome to the show. Hi, Peggy. Glad to be here. Well, Ken, I'm glad there's a lot of things going on. 0:51 I mean, besides just being Red Hat, IBM wants you guys. [chuckles] There's a lot to talk about today. Oh, yes. It's, it's a very exciting time, and it's been a very exciting time at Red Hat. 1:01 And I've been here about, oh, gosh, almost 11 years now, and, uh, we've really evolved tremendously from a kind of a single product company around Linux, which most people probably associate Red Hat with, to a broad portfolio of technologies. 1:14 You know, the area I work in in middleware is, you know, a lot of those technologies are, are applicable in the, in the IoT space. 1:20 And, uh, there's a lot we've been doing kind of a-across the, the landscape from, uh, scalable systems to cloud computing. It really, uh, has... It's been quite a journey so far. 1:30 And yeah, I think that's put us in a, in a really a great position in the marketplace, and I think a, a representative of, of open source success, really. 1:37 That's where innovation is happening now, and, you know, we've been at the forefront flag bearer for that. It's been very exciting. 1:43 And, and when you think about that, that open source mentality that you just mentioned is really kind of the crux of what you, it, it... You know, I should say you, Red Hat, has really been driving. 1:54 And when we think about the, the IoT space, the Internet of Things, talk about what Red Hat's really been driving in that because there's so much changing right now. 2:04 We've been talking about IoT, you know, for as long as I've been, you know, at, at a champion for it. 2:10 But it's only now that people are really starting to understand the value of what it can bring to businesses and how, you know, when we talk about machine learning and AI and really trying to figure it out. 2:21 But you guys have b-been behind this and really see a lot of what can be done there. Yeah. Well, there's pr-probably two angles to come at that from. 2:28 There's certainly the open source angle, and that's, you know, everything we do is with open source in mind. 2:33 So that's, you know, participating in the upstream communities, shaping the direction, uh, supporting open standards. Now I'll, I'll come back to that, but I do wanna talk more about just the IoT space in general. 2:44 And you, you mentioned, you know, the term has been around a while, and I'd say we've been, we've been s- working with our customers to build solutions probably even before the term IoT was widely used. 2:54 You know, we have a history with, you know, embedded software, embedded Linux, um, our own middleware deployed in s- in solutions, and we've had customers that were building applications and building solutions. 3:06 They didn't call them IoT, but by today's definition, they certainly are. But they're simply solving a business problem they had. 3:12 You know, maybe it's, it's mobile assets, uh, in the transportation scenario, and the, the business problem is, is tracking and, and, and telematics and so forth, and that was their business strategy. 3:22 And, and now it's, it's called IoT. Uh, we see that, you know, elsewhere as well. 3:27 Um, but now we call it something, and it has certain characteristics, but we've been fielding our technology with customers for many years already in this space. 3:34 So now there's a, kind of a name and a, a market segment that's more well defined around that and some new, uh, some new demands and new requirements that are emerging. 3:42 This, uh, technology, you mentioned machine learning, AI. There's other things that are coming to bear that are expanding the promise of, of Internet of Things. But really, to me, IoT is about solving business problems. 3:54 And when we talk about- It's about the data. It's about driving applications. Yeah. Yeah. And, and, and I think that's the difference, though. 4:00 I mean, w- and that's always been my, if you wanna say, my pet peeve when people talk about things. It's really not about what you call it. It really doesn't matter at the end of the day. 4:09 It's about, have you gotten some real results out of it? Yeah. Is the information there so somebody can achieve a goal that they have in mind? And I think that's what you just described. Yep, exactly. 4:21 And I think that's been, you know, our focus working with customers and importantly working with, uh, with partners as well, uh, because no, you know, i-in this, in these kinds of solutions there, they tend to be a bit more, um, let's say complex. 4:34 There's more moving parts. There's more to consider. 4:37 Um, you have the devices, you have element of mobility, you have networking, you have sort of tiers of where the, uh, the different pieces of the architecture might run. 4:46 You have scale considerations, and you also frequently have a, a vertical orientation in a problem space. Um, for one vendor to cover all of that, and we realize that's not, that's really not our play. 4:58 Red Hat is and has been largely a horizontal software technology provider, right? 5:04 We build a lot of, uh, infrastructure, middleware, app dev componentry, but we don't necessarily build out deep practices in manufacturing or energy or retail. 5:14 We work with our partners, both, uh, software partners who may have specialized software technologies to, to serve those markets, or they may have hardware technologies to serve those markets and, and also importantly, solution integrators, systems integrators that bring, you know, domain expertise from that market to really deliver for the customer a complete end-to-end solution. 5:37 So i-it's, we see ourselves as participating in this ecosystem of partners to deliver, to deliver these solutions to customers, which is actually an interesting point to come back to open source. 5:48 Um, you know, we really sort of got things rolling and, and moved from just doing customer engagements around a, a-around products to more of an IoT focus. 5:59 You know, we looked around and what was going on in the market were kind of proprietary approaches to IoT, kind of whole platformsOwned by a vendor with all the pieces, you know, that they thought were necessary in that box. 6:11 And maybe it was also a-attached to, you know, a hardware provider, like somebody who's building factory machines, they'd also offer an IoT solution to go with it. Kind of this closed ecosystem. 6:22 And we felt that the diversity of workloads, the diversity of problems to be solved and technologies needed to solve that really required an open ecosystem. 6:32 And that goes from the players involved as well as the technologies themselves. Um, and we're one of the founding members along with, uh, with Bosch and Eurotech of the Eclipse IoT working group. 6:43 For those not familiar with eclipse.org is, uh, an open source community, uh, focused on, uh, developer and, and solution building technologies. 6:52 And, you know, we established this, this working group to build the kind of core IoT components with other vendors that have now joined. Many others are now, uh, are now part of the working group. 7:03 You know, it's gone from three to, I don't know, fifty or seventy, maybe more, um, to build these in a way that different users and different companies could contribute and then build solutions based on these, ba-based on these components. 7:17 Because you want to have the, the ability to build what's needed for a particular solution. And to be locked into one vendor's approach seemed overly limiting. 7:28 Um, so that was what we found, and that's, that's been really a, a key element of our view of the world and our strategy going forward, is that open participation, building the best technology, and then, you know, different vendors can commercialize that as, as they see fit and as their markets demand. 7:45 As we see this idea of what we say is open source, we've been talking about open standards and interoperability- Mm-hmm. -for many, many years, and we've not achieved it. 7:54 So when we talk open source, interoperability, how true is it going to be when a company's listening to this right now and says, "You know, I hear it, people come in, but it's never plug and play, you know? 8:05 That term just doesn't work, you know?" And, and how do you make that happen so somebody says, "Yeah, we can make this work, and it's not gonna cost us millions to get us to integrate the things that we need to do"? 8:19 Yeah. Well, I think it's gonna be... It, it's never gonna be that everything is... Everything you need to communicate with is going to be adherent to an open standard. 8:28 But I think you're starting to see it more on the platform and communication side of things. 8:33 You have standards around the communication technologies like, uh, MQTT as a protocol, um, uh, AMQP as a protocol, um, the use of kind of standard patterned APIs, et cetera. 8:46 You have, you know, your Modbus, and you have o-other sort of device protocols that things are starting to coalesce around that. 8:53 As, you know, there's greater support in platforms and technologies for these common patterns, device manufacturers are more likely to, uh, to support them. So it's gonna be an, an evolution. 9:03 But, yeah, to assume that everything out there is gonna be, you know, plug and play, it's probably gonna be a while. Th-you still have... 9:09 You know, you have things like Bluetooth and, and others that are, are, are well supported across a range of devices. So I think you'd... it's gonna be a, a coalescing process. We believe strongly in, in open standards. 9:22 And even if they're not open standards from the... an industry perspective, like there's a consortium behind it, open standards by, by default or by convention are also very powerful. 9:34 As long as different vendors a-align around that and support that, it gives, you know, implementers a, a choice of technologies that will work together to achieve their goal. 9:45 But yeah, it's, it's gonna be a, a progression over time to get to that. And I don't think true plug and play is, 9:52 uh, across all the, all the diversity that's out there is really gonna, is gonna be, uh, practical in the, in, in the near term. Now, I gotta ask you a tough question here. You- Sure. 10:01 -might not be able to be the one to answer it. IBM's culture is not the same as Red Hat's culture. I mean, you know, they'd, they'd have to think differently if they acquire you guys. 10:10 I mean, I know everybody listening going, "Oh, [laughs] Peggy, I'm glad you asked that question." I mean, they would have to think differently than you guys think at Red Hat. That changes. 10:19 I mean, that's what happens, you know, is, you know, the big blue, I know that they changed. 10:24 They've, they've changed in the way that they do things, but if they were to acquire you, they have to com- they have to adopt your way of thinking instead of you adopting their way of thinking. Is that possible? 10:35 Well, you know, uh, so I'll, I'll say, you know, e-everything that's been said publicly is, is out there already, and I really can't speculate beyond, beyond that. 10:43 But we're, you know, we're, um, we're going to be treated as a, uh, as an independent entity within, within IBM. You know, the... I think they... Obviously they're, they're spending a, a considerable sum on us. 10:56 I think it's an important, uh, an important tr-transition for them and an exciting one for us. I think, uh, you know, I'm very excited about it. 11:05 Uh, how the culture will, will play out, um, I think they realize that you're, you're buying an open source company, and a lot of w- the value that comes with that is from the people and the culture. 11:16 So I think that's, that's, that's very important. But the, the, the statements that are on the record, both from Ginni and, and Jim Whitehurst, um, really speak to the techno-- the, the organizations 11:29 both continuing on as they are pursuing their roadmaps, their technologies, both has a lot of, uh, a lot of goodness. Um, it, it... Time, time will tell. Uh, I, I... You know, Red Hat is obviously known for its culture. 11:43 But, you know, to IBM's credit, they've been doing a lot of work in open source. 11:46 In fact, the Eclipse ecosystem that I, that I mentioned earlier, where, um, where, where the, uh, the IoT working group is homed, it really emerged out, em-emerged out of Eclipse, the IDE, the development environment that was largely sponsored by Eclip- uh, by IBM. 12:03 So they've been, you know, big contributors to upstream. So they know... They certainly know open source.So, you know, it's, it's-- there's not a, sort of a singular culture I think, but it's... 12:13 Yeah, I think this is gonna be-- I, um, to tell you, I'm, I'm super excited about this. It's gonna be a re-- a fascinating, a fascinating journey. You know, we're... Red Hat's a relatively small company compared to IBM. 12:23 Um, I think the opportunity for our technologies a-and our, our, our, uh, organizations to, to work together is gonna be, uh, is gonna be industry changing. I'm looking very much forward to it. 12:33 So I know I didn't- So let's talk- -address your question directly, but that's, uh, that's my take. That's okay. Okay, let's talk a little bit about the security side of things, you know, because- Mm-hmm. 12:41 -that's what's coming up to a lot of people. We are seeing, you know... Are we gonna see more regulations coming into play? 12:48 And, you know, when we talk open source, you know, we say that things are, are gonna be good, but yet at the same time, we're seeing more regulations may be coming into play, and we are connecting everything. 13:00 We're connecting a lot of things. And, and even though you say it's open source, and you hope that that's good, i-is, is it helping? Is it not helping? 13:09 Where do we know that if I'm a company going, "Does that give me better security on that?" 13:15 Because, you know, we got all those nefarious characters out there, and everything out there is just, you know, is just havoc, right? 13:22 You-- whether you're connecting an HVAC system or you're connecting something else, y-you don't know what's gonna happen 'cause it's connecting to five other things and six other things in every different direction, your supply chain, wherever it is. 13:33 When you're talking about the enterprise, how do you know- Yeah. -something's secure, right? Well, there's, there's so many threads in that question, that setup that, that, that are probably worth pursuing. Yeah. 13:44 I wasn't gonna give you an easy one. Did you think I was giving you an easy one, Ken? No way. You're Red Hat. It ain't getting off easy here. There you go. Um, well, I'll start with the, the open source. 13:54 I think there was a, maybe a, an undertone there about security and open source software in general, and I would posit that, um, open source is going to be inherently more secure. 14:05 I think this is, this is now legacy view, but there was a time some years ago where people thought of open source as, "Oh, you know, it's people in their basement, you know, just throwing code over the wall, and, you know, who knows who can contribute to that project and what, what nefarious code is gonna, is gonna sneak in there." 14:22 Um, well, the reality is the code is open, so everyone can see what's in there. There's, there's no hiding anything. There's no embedded, you know, ciphers or anything like that. 14:32 Everything is, is out in the open, and it can be reviewed and scanned by anyone who wants to. 14:38 So in-inherently, that leads to a better implementation, a more secure implementation over time of individual components, right? It's, it's, it's out there. And, you know, the... It's not just people throw code in. 14:50 There are community managers, and there's a process for contribution and approval and peer review and so forth. So y-you don't... 14:57 You get a more secure software asset in open source than you would from closed source, because in closed source, you don't know. You're, you're trusting a vendor to say, "Trust me, what's in there is good. 15:08 You can't see it, but it's good." So I think open source itself leads to a better outcome. 15:13 But when you talk about, you know, systems, you know, security goes, you know, well beyond the software components that are put together. It's, it's the practices. 15:22 I mean, you know, an HVAC system can be potentially be compromised, I suppose, by, you know, somebody having unauthorized access to the system. Well, we've seen it. Like what happened to- Yeah. 15:30 Well, what happened to Target? We've seen it, right? Yep. I mean, it's not like we don't know what happened, right? A contractor. We know anything can happen at any time. Yep. 15:37 So it's, it's a, it's a mixture of, of kind of site security, uh, process, reviews, audits, and the right security in the software protocols you're using, the way your systems are patched. Um, you know, it's, it's... 15:53 You know, another thing about open source, it's, you know, it, it's one thing to just use kind of what we call, you know, community or upstream technologies, grab stuff freely from the upstream, but if you do that, and there's, you know, some security vulnerability discovered, well, then it's, then it's gonna be up to you to maintain, you know, to stay abreast of what's happening in that particular upstream and make sure you get that critical fix and patch your system, uh, in time before that exploit is, is hit. 16:19 Um, when you have it- Okay. Let me, let me stop you there, though, Ken. Yeah. Let me stop you there because who's responsible now? Are you saying, do you gotta get your CEO involved? What? 16:28 Because a lot of these companies need to understand, is it the process? Is it the people? Is it a security firm you inject into this process? That's where it gets tricky because even the government gets hacked. 16:40 I mean, the best and the brightest get hacked all the time. We hear it, you know? Google, Facebook, everybody, and these are the brightest companies in the world. 16:48 So when you say that, you know, I'm sitting there, and I'm a manufacturing company, now I'm gonna beat you up right now for that commentary because I'm not sure I buy that. So you, you gotta help the, these... 16:59 my listeners right now saying keeping up isn't enough because there are some really smart hackers out there who are just keeping up as fast as, you know, we, we get this- Oh, sure. I mean, it, it's- You know? It's true. 17:11 It's Whac-A-Mole. I mean, like you said, there is no such thing- [laughs] It's true. -as a, as a bulletproof system. Yeah. 17:17 Somebody's always gonna be challenging it, which is why, um, why you need to work with technology providers that have, that have teams on them that are scanning the s- the software for vulnerabilities. 17:31 They're staying abreast of the latest threats, and they're producing patches and updates as quickly as possible, zero day fixes, and making them available to their customers, so they can be applied as quickly as possible. 17:43 Because there's always gonna be a... Th-I mean, it's software. There's, there's deficiencies in it. It's, it's the nature of the beast. 17:48 It's how you curate that, how you manage that, and how you, as a vendor, support your customers on your product and get them those fixes as quickly as possible. 17:56 As soon as that exploit is discovered, you gotta get it out there. But of course, as a vendor, we can provide the patch on day one. 18:03 It means there still has to be a process at the customer to apply that and take that seriously and have the level of rigor and the proc... the efficient processes to get thatThat implementation pushed out quickly. 18:17 So you do need to have a maturity- But- -of process now, and this is a big change for people. The whole world- Have you guys all helped... Have you guys helped companies get that? 18:24 Have you guys at Red Hat and all of your s- uh, everybody out there done the due diligence to help the enterprise understand the severity of security right now? 18:36 I, I, I, I think when we talk to manufacturing- Well, I- Healthcare, we get lives are at stake. But do the- Yeah... 18:42 enterprise companies understand or they've, they've just given up and saying, "Hey, I know I'm gonna be hacked, and there's not anything I can do because they're gonna do it as fast as I try to protect it." 18:53 Do they understand or they just said, "Look, there's not a whole lot I can do. It's gonna happen to me anyway?" No. I, I don't think that anyone is complacent about it. 19:00 I think they s- you know, we deal with, you know, large enterprise customers, and they're all very aware of it and very concerned about it, and, and, you know, their, their jobs, their company's reputation, their customers are at risk if this happens. 19:12 So I think they, they all take it very serious. I don't think anyone says, "Well, it's gonna happen," and whatever. 19:16 Um, and, and, and each of them has their own set of, you know, regulations and different environments they operate in that, that govern how and, how they have to operate. Um, so I think it, it is... 19:28 It's somewhat specific to the industry and the customer. And yes, I'll say we help them, um, by, you know, the software we offer, the p- the services we provide, but that's definitely we work with them, right? 19:41 This is not something that we sort of say, "This is how you must do this," because y- you can't apply a one-size-fits-all here. 19:47 It's dependent on the solution, the technology, the politics of the organization, the, you know, the regulations- You just said it... the, the, the surroundings. You just said the politics. 19:55 Oh, and we- So should we have it regulated? Should it be regulated? Should security now be regulated? Uh, I honestly, uh, in my opinion, I, I don't think it... 20:08 I, I, I question whether regulation would get it right and could move quickly enough, right? This space is changing so quickly. Well, they're doing it in California. 20:16 They're trying to do-- But they're trying to do it in California. They're trying to pass regulation. Well- They just passed regulation there for it. I don't know how much [laughs] it's gonna do, but right? Yeah. 20:25 For connected devices. And that's one of the sort of... 20:27 If, if you want, if you want, you can probably mandate security at the level of you must have it, but the technologies, the attack vectors are all emerging so quickly. It-- The, the pace of regulation is very, uh... 20:40 It's slow. Um, will it eventually happen? It might. And I'll tell you, you know, how does regulation happen? Usually, something really bad happens, [laughs] and then regulation ensues. So I'm not- So basically what-... 20:52 anti-regulatory. I just question how you, how you can get it right quickly. So you just described when we have a major catastrophic utility outage, we don't get our water, we have no power. Yeah. 21:06 Then we're gonna see some massive regulations, what you just described to me. Well, again, this is my opinion, but so let's just take the utility grid, right? 21:16 How long have people been talking about the vulnerability- It's outdated... of the utility grid? Yeah. Right? Okay. Yeah, it's outdated, right? But we-- It's, it's, it's talked about. 21:23 It's almost talked about at the level of, you know, cocktail conversation, maybe among geeks. It's shameful. But all right. It's shameful, right? It's not amongst geeks. But, but- It's... 21:30 Okay, then I'm a geek 'cause we talk about it all the time on this show. [laughs] But all right, go ahead. [laughs] Well, yeah, I, I put you in the geek camp there, yes. All right. But the, the... 21:38 But so everyone's talking about it, but m- what has materially been done, and what regulation has been put in place to address that? Nothing. Nothing yet. That's the problem. Right. 21:49 We're, we're waiting for some crazy person [laughs] out there to say, "I wanna go after it," and I don't wanna encourage them, but is that what we're saying? 21:57 Oh, I think that it's-- it-- I suspect it will take something significant to m- to overcome the political, I don't know what to say, e-either a-a-ambivalence or, uh, you know, just momentum to do something. 22:10 Okay, so- And now, again, when that happens- Has enough to worry about... you know, when that happens... Yeah. When, when something big happens, then you, then you tend to regulate 22:18 i-in r- in reaction mode, and that's not the best way to do it. So- You really need to have sort of thoughtful, planned processes, but that's, you know, it's human nature. All right. We kind of don't do it that way. 22:26 [laughs] So, Ken, you just gave me this great idea. Do we have to have our best tech companies come together, unite to solve this problem? 22:35 Instead of us leaving it to the politicians who can't seem to get their act together, they all want to fight like a bunch of kids in a schoolyard. Do our best- [clears throat]... 22:42 tech companies have to come together and figure this out? Because that's what's gonna take it. Let's just get a coalition of those best tech companies and say, "We've got to solve it." 22:52 I know what you just said, open source, but you've tried to do that in open source, but let's say, "Hey, let's figure it out and put our egos aside." Is that open source? 23:02 I think it's, I think it's an element of open source. It wa-- It's sort of... It's open collaboration. I mean, open source is, is a kind of a catch-all. 23:08 There's open source, like the code itself is licensed in a way that's freely accessible, and people can build and compile it themselves and use it, uh, without, without license, um, without, uh, you know, license penalties. 23:21 But there's... Open source is also a methodology. It's a collaborative model. I mean, we, we work in the upstream communities with our competitors who, uh, who may be commercially competitive. 23:32 They're drawing on the same open source to pursue their business interests while we're doing the same, and that's how it works. 23:37 You collaborate upstream around standards, around technology, around direction, and then you have your special way you bring it to market that, that you, you compete on. So I think that model works, could work well here. 23:49 You know, you identify kind of a common problem. Like if, if, for example, the, the sort of connected... 23:56 The, let's say the consumer connected device space gets a really bad name because of some, you know, something that hits people, hits the, the, the general public in a way they viscerally understand, and they say, "You know, I'm not gonna trust my thermostat or coffee pot or dishwasher or whatever it is that-communicating to, uh, uh, as a thing in this web of, of, of, of devices, then I'm not gonna use that feature, and I'm not... 24:22 And then the business model of these, of the vendors that are offering that starts to erode. 24:26 So I think it is in, in, in vendors' interest to ensure that there's a level of security that at least keeps the consuming, uh, groups comfortable. 24:38 Uh, and that may sound, uh, sort of self-serving, but, I mean, most business is honestly self-serving first. So yes, I think that-that collaborative model makes a lot of sense. I don't think it's a- So wait a minute... 24:47 a question of open source or- You're telling me creepy, creepy men or creepy whoever creeping in on children with baby monitors wasn't enough, so we have to go big. We gotta go shut the grid down. 25:01 Creepy baby monitors- No... didn't do it. Oh, no. I'm not a- Uh, uh- No, I'm not advocating for that. I just think, I just think it's in the, in the best, it's gonna be in the best interest. 25:08 You see, you have creepy, you have baby monitors, you have dolls, right, that listen in on conversations now. That's gross. And I think- But- It is. I agree with you. 25:16 [laughs] So that's, that's business overstepping, and, uh, basically consumers reject that technology, then those, those things will go away. I think that's, maybe in that case, that's probably happening. 25:24 But I think m-more broadly, you know, baby monitors are one piece of technology, but there's, there's a vast array of ideas out there for... 25:31 You know, I was actually just shopping for a new, uh, a new stove, a new range for our, for our kitchen, and they're Wi-Fi connected now. And I didn't even look into it, but, like, my, my range is Wi-Fi connected. 25:42 Now, I understand that, too, my range can connect to my microwave via Bluetooth to tell it, like, when something is approaching level done, it's gonna turn on the microwave to complete another part of the meal. Oh. 25:54 Okay, so- You know what? Don't even go there. It's, you know what's- I th-... gonna happen. We're out of time, Ken. Hey, I want you to come back. We gotta finish this conversation. 26:01 [laughs] Ken Johnson, Senior Director of Product Management of Red Hat. Hey, thank you so much for joining us, but you gotta come back. We gotta finish our conversation. I appreciate it. My, my pleasure, Peggy. 26:11 It's been a joy. All right. Thank you. Hey, listeners, we're out of time, but you know redhat.com. They have been great to join us today, and he was a great sport to answer all of our great questions. 26:20 We're out of time for this conversation. Check out everything we have at connectedworld.com or anything we've been doing, past archives at thepeggysmedley show.com. 26:29 And if you wanna tweet at us or, and any of the discussion, we'll be certain to make sure Ken gets them @connectedwmag. I hope you'll tweet for any of the conversation we had today. Stick around. 26:39 We've got more to come right here on The Peggy Smedley Show, the podcasting voice of IoT and relevant technology. Remember, with great technology comes great responsibility. 26:48 We'll be right back after this commercial break. [upbeat music] Signal to noise, an electronic term with new relevance on the internet. 27:03 Connected World Media cuts through the noise of data overload and finds you the signal of important information, information that will keep you current and aware of context in the Internet of Things. 27:14 Peggy Smedley shares her insights on The Peggy Smedley Show and in Connected World Magazine, all online at connectedworld.com. Stay current and competitive at connectedworld.com. 27:26 [upbeat music] Thank you for listening to WS Radio. Improve your business and your life with useful information from experts and thought leaders. WS Radio is radio with ROI. 27:42 [upbeat music] With great technology comes great responsibility. Follow Internet of Things tech expert and futurist Peggy Smedley, repeatedly ranked as a top IoT and M2M influencer. 27:56 Go to peggy_smedley on Twitter for her take on the latest tech news and lively interviews with other industry insiders on her weekly radio show. Visit twitter.com and search for peggy_smedley to follow her today. 28:11 [upbeat music] Video consumption is on the rise. So to reach this audience, Constructek Magazine created Constructek TV. 28:23 Constructek TV helps construction professionals leverage emerging solutions to better their business. Tune in to constructek.tv to catch the latest show on the first and third Tuesday of each month. 28:33 Like, view, and subscribe to constructek.tv. Bringing dynamic video to construction. 28:42 [upbeat music] Did you know the majority of radio listeners are between the ages of 35 and 54, have a household income of more than $100,000, are classified as executives or professionals, and share the show they listen to? 28:55 Become part of The Peggy Smedley Show to reach listeners looking for information on connected devices through cost-effective radio commercials or segment sponsorships. 29:04 Contact us at 630-933-0844 for more information, or visit peggysmedleyshow.com. [upbeat music] Small businesses are the lifeblood of America's economy. 29:16 Every Thursday, SBA Radio interviews industry professionals and is dedicated to provide small businesses with timely insights and innovations. Visit www.sbaradio.us for details. Education. Industry experts. 29:30 Back to the basics. Is your company using the Internet of Things to its fullest potential? 29:34 Enlist the Peggy Smedley Institute and its team of experts to create a customized plan for how to apply the IoT to your specific needs. 29:42 Learn everything you need to know to achieve tangible business outcomes in today's digital economy. Contact us at 630-933-0844, at 630-933-0844, or visit learnatIoT.com.
